Best Online Marketing Degree Programs

Your guide to marketing education options and career prospects

What is Marketing?

Marketing is more than just advertising and selling products. It is a strategic process that involves deep understanding of consumer behavior, competition analysis, and effective communication. In today’s digital age, marketing has become even more dynamic with the emergence of new technologies and platforms. Companies now have access to vast amounts of data that can help them target their audience better and create personalized experiences.

One important aspect of marketing is the development of a strong brand identity. A well-defined brand not only helps differentiate a company from its competitors but also enables it to build trust and loyalty among consumers. Marketing professionals work tirelessly to craft compelling brand stories, design eye-catching visuals, and create memorable experiences for customers.

Furthermore, marketing plays a crucial role in shaping consumer perceptions and influencing their purchasing decisions. Through various marketing strategies such as advertisements, social media campaigns, content creation, and public relations efforts, companies aim to establish themselves as market leaders. Effective storytelling and emotional connections are often used to engage consumers on an emotional level and drive them towards making a purchase.

Marketing encompasses much more than simply promoting products or services. It involves understanding consumer behavior, developing strong brands, utilizing technology advancements effectively, and strategically influencing consumer perceptions. By successfully implementing these elements into their marketing strategies, businesses can gain a competitive edge in the marketplace while creating meaningful connections with their target audience.

What is a Marketing Degree?

Marketing degrees are undergraduate or graduate degree programs that specialize in studying marketing principles, strategies, and practices. Here, students can gain a comprehensive knowledge of marketing including skills in market analysis, advertising, consumer behavior analysis, brand management, and digital marketing. An undergraduate marketing degree program typically covers various facets of marketing such as market research, communication with target markets, product development, analytic reports, etc. Students pursuing a marketing degree gain the knowledge and skills required for a successful career in marketing, whether that means working in advertising agencies, corporations, non-profit organizations, or even entrepreneurial ventures. No matter if it involves digital, international, or social media marketing – students who complete such degrees equip themselves with tools needed to promote products or services effectively while drawing customers in while driving business growth.

Benefits of an Online Marketing Degree

An online marketing degree offers numerous advantages to aspiring marketing professionals. In today’s digital environment, having a thorough understanding of marketing techniques is vital to succeed in various industries. From digital to advertising to social media marketing and more besides, a traditional or online marketing degree will equip you with all the skills and knowledge needed for success.

One of the key advantages of an online marketing degree is its flexibility. Thanks to online courses, students have the freedom to study at their own pace and when it best suits them; this makes balancing studies with other commitments, such as work or family responsibilities, much simpler.

And the job outlook for marketing professionals is bright. According to the Bureau of Labor Statistics (BLS), employment of marketing managers is projected to expand by 10% over the next decade – faster than any occupation overall – providing ample job opportunities for graduates of marketing degrees.

For those seeking to expand their career opportunities, earning a graduate degree in marketing can be extremely beneficial. Not only will it deepen your knowledge in specific areas of marketing, but it will also demonstrate greater expertise and commitment within this industry, opening doors for higher level positions with better salaries in future positions.

What Types of Marketing Degrees are Available?

There are various marketing degrees available to suit the unique needs and career goals of students. At an undergraduate level, students can pursue a bachelor’s in marketing to develop an in-depth knowledge of marketing concepts and principles, as well as helping them to acquire entry-level marketing positions upon graduation.

Graduate degrees in marketing offer students who desire a comprehensive and specialized education an excellent option. Master’s degrees focus on advanced marketing strategies, consumer behavior analysis, market research methods, and digital marketing – providing students the chance to delve into specific areas of interest while building up skillsets applicable across many marketing roles.

Some universities also provide professional certificates or diplomas in marketing to individuals looking to quickly gain industry-specific knowledge or sharpen their marketing skills in a shorter amount of time. These programs may be tailored for working professionals and those wanting to specialize in one aspect, such as social media marketing or digital advertising.

Overall, the variety of marketing degrees available allows students to find programs that align with their interests, career goals, and preferred learning format – whether that means traditional campus-based or online degrees.

Associate Degree in Marketing

online associate business marketing degreesAn associate degree in marketing is an intensive program that covers various marketing disciplines, consumer behavior, and sales strategies. Students in these degree programs gain a comprehensive knowledge of marketing principles and concepts as they prepare for entry-level positions within the marketing field. With an associate’s, students gain a thorough knowledge of key marketing disciplines like advertising, market research, and digital marketing. Students should also gain skills for analyzing consumer behavior and creating effective marketing strategies to meet customer needs and drive sales.

One of the key advantages of earning an associate degree in marketing is its vast range of career options available to graduates. Graduates could pursue roles within marketing departments of different industries, advertising agencies, market research firms, or sales organizations – possibly working as marketing coordinator, sales representative, social media manager, or market research analyst.

An associate degree in marketing also serves as a steppingstone to further education, offering strong support to students pursuing bachelor’s degrees in this or related fields and opening doors for professional development opportunities, such as attaining certifications or diplomas in specialty marketing areas.

Bachelor's Degree in Marketing (B.B.M.)

online bachelors business marketing degreesA bachelor’s in marketing degrees provide students with an intensive curriculum designed to equip them with all the knowledge and skills needed for success in various marketing roles such as market research, advertising, communication, and finance. Students enrolled in bachelor’s marketing programs should learn to analyze market trends, conduct consumer research, and devise effective advertising campaigns. Furthermore, they develop an in-depth knowledge of consumer behavior as they apply this understanding into creating impactful marketing strategies.

One of the key aspects of these programs in recent years is an emphasis on digital marketing. Students gain knowledge on using social media, search engine optimization, and other digital tools to engage target audiences and reach them effectively. Furthermore, students develop data analysis skills enabling them to measure marketing initiatives’ effectiveness while making data-driven decisions.

Graduates are prepared for careers in advertising, marketing management, retailing, digital marketing, consumer goods manufacturing, healthcare, and technology – applying their specialized knowledge to drive sales and create effective marketing campaigns.

Master's Degree in Marketing (M.Mkt.)

online masters business marketing degreesA Master of Marketing degree program is usually intended for professionals seeking to advance their career in the field. Admission requirements typically include having obtained a bachelor’s degree from an accredited institution with at least a minimum GPA requirement, as well as letters of recommendation; some programs may additionally request GRE or GMAT scores be submitted in addition to this prerequisite.

Master’s marketing programs offer advanced courses on marketing strategy, market research, consumer behavior, and branding, as well as digital techniques, data analytics, and social media marketing. Students also may participate in hands-on projects and internships to gain practical experience.

Graduates with a master’s degree have access to various career options such as marketing manager, brand manager, product manager, market researcher, advertising manager, or digital marketing specialist roles in consumer goods companies, healthcare facilities, technology firms, or advertising agencies. Equipped with superior knowledge and skills that enable them to lead marketing efforts effectively and make data-driven decisions to fuel business expansion; such graduates are well suited for these roles.

PhD Degree in Marketing

Earning a doctorate in marketing is an enticing goal for individuals looking to make substantial contributions in the realm of marketing thought and action. These programs give participants an unprecedented chance to delve deep into its multidisciplinary nature – drawing together concepts from business economics, psychology, statistics management science, and data technology into one multidimensional field of knowledge.

An attractive aspect of pursuing a PhD in marketing is the chance to gain access to academic placements; graduates often go on to secure esteemed positions in universities and research institutes worldwide – which speaks volumes about the importance of the training provided at this level.

A PhD in marketing programs provide students with a multidisciplinary education, giving them expertise across various business specialties to conduct groundbreaking research and design cutting-edge marketing techniques. Graduates of such programs are well equipped to face the complex challenges presented by modern business life while making significant contributions to the marketing field.

What Can You Do with a Marketing Degree?

Armed with a marketing degree, individuals have numerous career and job options open to them. One such career option is being a market research analyst – tasked with conducting and analyzing data in to identify market trends, consumer preferences, and competitor strategies to provide companies with informed business decisions and effective marketing campaigns. Marketing managers also play an essential role in any organization by designing, implementing, and evaluating strategies to promote products or services offered by an enterprise. They oversee teams and work closely with sales, advertising, and public relations departments in ensuring cohesive marketing efforts.

Advertising and promotions managers with marketing degrees are highly sought after professionals in advertising and promotions – responsible for developing campaigns, negotiating with media outlets, monitoring effectiveness, and meeting target audiences with targeted ads. Sales managers are accountable for leading a team of sales representatives, setting goals, and devising plans to increase sales. They may also analyze market trends, form relationships with clients, and oversee the sales process.

Social media platforms have opened doors for marketing professionals looking for work as social media managers. Social media managers are responsible for designing and executing marketing campaigns on these platforms, engaging followers, and measuring the success of their efforts using analytics data. Those with marketing degrees can also make excellent media planners. These professionals work closely with advertising and marketing teams to identify the most efficient media channels and placements to reach target audiences.

Marketing professionals are in high demand across industries including retail, finance, healthcare, technology, consumer goods, and consumer services. Job projections in this field are strong; according to estimates from the United States Bureau of Labor Statistics the market research analyst profession will experience a 6% employment gain between 2019-2029 while marketing managers experience an estimated 7% boost – signaling an excellent job market for individuals holding marketing degrees.

Popular Marketing Education Specializations

Marketing degree programs provide students with a range of specializations and concentrations to meet their diverse interests and career goals. Popular specializations and concentrations include digital marketing, advertising and promotions, sales management, social media marketing, media planning, media buying/planning, etc. Students pursuing digital marketing study the strategies and techniques for selling products and services online, while advertising and promotions concentrates on creating and executing effective advertising campaigns to reach target audiences. Students concentrating in sales management gain the skills needed for leadership positions within sales departments, learning how to set sales goals and develop strategies to increase revenue. Students enrolled in a social media marketing concentration gain skills needed to use social media effectively for brand promotion and customer engagement including Facebook, Instagram, Twitter, and Snapchat. And the media planning concentration focuses on selecting appropriate media channels and placements to reach target audiences, providing students with knowledge and skills essential for succeeding in various marketing roles.

There are a huge number of options, and these are some of the most popular.

Digital Marketing

Digital marketing has become an integral component of business life, serving a vital function in reaching and engaging target audiences. It encompasses various online strategies like search engine optimization (SEO), social media marketing (SMM), email marketing (EMAIL), content marketing, and digital advertising (DA). Businesses of all sizes are taking advantage of digital marketing to build brand recognition, drive customer acquisition, and expand revenue streams. Digital marketing’s potential benefits extend far beyond its immediate applications; reaching a global audience, tracking campaign performance metrics, and tailoring marketing initiatives according to individual preferences are just a few ways it helps organizations maximize digital’s potential for business success.

Digital marketing success requires both technical and creative abilities. A combination of skills is necessary including knowledge in data analysis, digital advertising platforms, and social media channels – as well as creativity, strategic thinking skills, and strong communication abilities. Students looking to pursue a degree in digital marketing can find programs with this concentration all over the country. Curricula may include subjects such as Brand and Product Management, Business-to-Business Marketing, International Marketing, and E-commerce. Each of these subjects provides unique insights and specialized knowledge that equip students for diverse career paths within digital marketing.

Public Relations

Public relations plays an essential role in shaping and upholding an ideal public image for organizations. Public relations specialists and managers play key roles in this arena, employing different strategies and tactics to manage and enhance reputation of clients or companies they represent. These specialists are responsible for crafting and conveying effective messages to their target audiences. They may draft press releases, organize media events, manage social media platforms, and maintain relationships with journalists and influencers – ensuring the right messages reach the public that align with an organization’s goals and values.

Public relations managers possess more expansive responsibilities. They manage the development and implementation of PR strategies, manage PR teams, collaborate closely with top executives on aligning PR efforts with overall business goals, handle crisis management situations as they arise, and ensure consistent positive messaging across all communication channels.

According to the United States Bureau of Labor Statistics, employment of both public relations specialists and managers is expected to expand by 7% between 2019-2029, outpacing average growth across occupations. The median annual salary for public relations specialists stood at $62,810 as of May 2020, while managers made a median annual salary of around $118,430 during this same timeframe.

Marketing Research and Analytics

Marketing research and analytics are integral parts of marketing that focus on collecting, analyzing, and interpreting data to provide insightful analysis and make well-informed decisions. This help businesses better understand their target audiences, assess market conditions, and evaluate the effectiveness of their marketing strategies.

Market research analysts are responsible for conducting extensive market studies that investigate market trends, consumer habits, and competitors to provide valuable information to businesses. They utilize various techniques like surveys, interviews, and data analysis to collect relevant information that they then transform into actionable insights. They may also assess product performance, pricing strategies, and customer satisfaction to identify areas for improvement and growth.

At a time of rapid business change, market research and analytics are becoming more essential than ever before. Companies now possess access to more data than ever, necessitating skilled professionals capable of collecting, analyzing, and interpreting it effectively to make data-driven decisions and stay ahead of competition.

Marketing research and analytics is poised for tremendous expansion over the coming years, according to estimates by the Bureau of Labor Statistics. Employment of market research analysts is projected to grow 18% between 2019-2029; much faster than average across occupations. As businesses embrace data-driven decision making more frequently, so too does demand for skilled market research analysts rise. According to the United States Bureau of Labor Statistics, market research analysts were estimated to have earned an annual median wage of $65,810 as of May 2020, although salaries can differ depending on factors like experience, industry, and location.

Marketing Management

A marketing degree program introduces students to the dynamic field of marketing management, but you can also choose this as a concentration in some programs. Marketing managers play an essential role in devising and implementing effective strategies that contribute to reaching organizational goals. Marketing managers oversee all stages of the process – from conducting market research, identifying target audiences, and developing advertising campaigns all the way to monitoring consumer trends, competitors, and customer satisfaction ratings to optimize marketing efforts.

Another option for those who wish to specialize in marketing management is to earn an MBA with a marketing or marketing management concentration. MBA students need an in-depth knowledge of marketing to be successful. Marketing provides them with the skills needed to identify market opportunities, make strategic decisions, and allocate resources effectively. Furthermore, marketing provides insight into consumer behavior, segmentation, branding pricing, and product development – knowledge which is applicable across industries and sectors. Those who also choose a concentration in marketing management will gain all the knowledge they need to succeed.

Social Media Marketing

Businesses increasingly leverage the power of social media marketing as part of their overall business strategies, taking advantage of social media to connect with customers and promote their brands. A sound understanding of this form of promotion is vital in today’s digital environment for any aspiring marketing professional. However, you can take this one step further by choosing a marketing program with a social media track or concentration.

At an undergraduate marketing degree program, students can expect to take classes that will equip them with the knowledge and skills required for social media marketing success. Such courses include social media strategy, content production and curation, analytics interpretation and data interpretation, as well as community management – teaching students how to develop successful campaigns, create engaging content to measure campaign performance, and engage with online communities.

Graduates may pursue roles such as social media strategist, responsible for developing and implementing social media marketing strategies; community manager; or analytics expert, responsible for gathering insights to optimize campaigns.

Integrative Marketing Communications

Integrative marketing communications (IMC) is a strategic approach employed by marketers to unify and deliver a consistent brand message across various promotional tools and channels. Given today’s highly competitive marketing landscape, having an effective IMC strategy is essential to successfully communicating your message and engaging your target audience.

By integrating advertising, public relations, direct marketing, sales promotion, and personal selling into their messaging strategy, companies can ensure that it reaches the appropriate audiences through efficient channels. IMC plays an invaluable role in marketing as it assists businesses in creating a strong and recognizable brand image. By managing all communication tactics effectively, companies can strengthen their brand image while building trust among consumers.

Advertising can be an extremely powerful asset for IMC strategies, enabling businesses to reach a wide audience and raise awareness. Public relations allow a company to manage its reputation while building relationships with stakeholders, while direct marketing provides personalized relationships between consumers and products and direct selling establishes personal connections between individuals. Finally, personal selling allows face-to-face interactions between potential customers and sales reps for relationship-building purposes.

Integrating Marketing Communications is a fundamental aspect of modern marketing in which you can gain expert knowledge by choosing this as your specialization. By coordinating various promotional tools and channels to create an integrated brand message that resonates with customers and leads to higher awareness, engagement, and success for business success.

International Marketing

International marketing has become an essential component in today’s digital environment as businesses expand across borders. Acknowledging international markets and consumer behavior across cultures is now imperative to their success. A marketing program can offer students an exciting opportunity to specialize in international marketing. Through this specialty, students develop comprehensive knowledge of global markets while honing the necessary skills necessary for successfully navigating complex international business strategies.

Students enrolled in these programs gain the tools and insights required for success including cross-cultural consumer behavior analysis, market research techniques, brand management in global markets, and innovative digital strategies. Students explore how new technologies impact marketing campaigns while learning to adapt quickly to an ever-evolving digital environment. With an international marketing specialization, students not only develop a solid grounding in traditional marketing principles, but also gain an in-depth knowledge of global markets. This specialization opens doors for exciting career opportunities at multinational corporations, global marketing agencies, or entrepreneurial ventures with international objectives.


Entrepreneurship is a cornerstone of marketing, and its significance reaches far beyond individual businesses into the global market. Today’s dynamic and highly competitive business environment calls on entrepreneurship to play an essential role in driving innovation and growth and those who specialize in marketing can certainly find a place within the world of entrepreneurship.

One hallmark of marketing entrepreneurship is creating unique products. Entrepreneurs constantly look for opportunities to develop products that meet consumers’ changing needs and desires, disrupt existing industries by filling gaps with unique offerings, driving market expansion and profit, and carving a niche for themselves in which to thrive and prosper. Entrepreneurship also encompasses the creation of innovative marketing strategies. Businesses in a competitive marketplace must differentiate themselves from competitors by employing creativity and strategic thinking to devise effective campaigns that draw in customers while communicating the value of their product or service to them. Entrepreneurs use their creativity and strategic insight to devise unique and compelling advertising campaigns which capture consumers’ attention while effectively conveying their products or services’ benefits to them.

Entrepreneurial success in marketing requires possessing both skills and knowledge. Individuals must possess strong business acumen, creativity, risk-taking capacity, and risk avoidance knowledge to navigate a dynamic market landscape successfully. Furthermore, an understanding of consumer behaviors, market trends, and emerging technologies is necessary in recognizing opportunities and creating effective strategies. Through their skills, knowledge and entrepreneurial spirit individuals can flourish as entrepreneurs contributing to the further advancement and success of marketing industry as a whole.


What can I do with a marketing degree?
 A bachelor’s or MBA in marketing can open many career doors. Graduates may work as marketing managers, digital marketing specialists, advertising executives, market researchers, brand managers, and sales representatives across various industries such as retail, hospitality, healthcare, technology, finance, or entertainment.
What are the benefits of earning an online marketing degree?
Earning a marketing degree online offers several advantages. Students have the flexibility of studying at their own pace from any location around the globe, with access to course materials and resources that enable a more thorough understanding of marketing concepts. Furthermore, online programs may be more affordable compared to traditional on-campus options.

An online marketing degree can also help to provide essential skills and knowledge relevant to today’s digital environment. Online programs may specialize in areas like digital marketing, social media marketing, data analytics, and marketing strategy that employers are looking for. Furthermore, earning such a degree demonstrates self-motivation, time management, and tech proficiency – essential qualities in today’s workplace environment.

What career options exist with a master's in marketing?
Graduates with master’s degrees in marketing can pursue high-level roles within the industry. Job possibilities might include marketing director, brand strategist, market research analyst, advertising manager, or sales manager roles that often involve strategic planning, market analysis, campaign management, and team leadership responsibilities. The most important thing is that a graduate degree can give you access to marketing roles that you would have trouble getting with just a bachelor’s degree.